Have you ever thought about this … What do successful cooks and successful networkers have in common? Most people can make a Caesar Salad or lasagna is they have a recipe to follow. Why is it that most networkers (to the tune of 95%) are not as successful as they would like to be?

The answer is … They don’t have a recipe to follow! Most new Internet network marketers are told to build a list and write compelling email messages to drive prospects to their website. That’s like trying to follow a recipe that tells you to first combine noodles, cheese & sauce and then cook it. How many attempts would it take you to cook a great lasagna following that recipe?

OK, are you ready for the recipe for Internet Network Marketing success?

• Target the right audience. Decide who you want to market to and find a way to put your business in front of that very specific audience 75% of the time. Make sure your ad copy headlines, and content speak about what’s important to that audience.
• Consistently Expose Your Business. There are hundreds of different ways to advertise and expose your business. Do the research, choose the methods/tools that fit your budget and circumstances, and stick with it. No advertising, at any level, works well without continuous exposure. The Super Bowl ads, priced at $2 million for a 30 second ad, are shown consistently throughout the rest of the year.
• Choose Your Partners Wisely. Anybody who has been in the industry for any length of time will tell you that there is an 80/20 Rule - 80% of the volume will come from 20% of your team. Our experience indicates that a 90/10 Rule is more accurate. Either way, you need to be very selective about who you invest your time in, since there are quite a few people who “talk a good game.” We recommend using an Interview Process, with homework assignments, to separate the “talkers” from the “doers.
• Focus On Duplication. Many people in this industry will tell you the secret to success is duplicating your efforts. That’s not always correct … you really need duplicate your results. Duplicating your efforts doesn’t guarantee results. You should evaluate everything you do (advertising, phone calls, presentations, interview techniques, etc.) and decide whether your team members can easily duplicate it. If not, back to the drawing board.

We could spend the next several days breaking these 4 items into individual ingredients, portion sizes, and cooking times, but that would mean giving away all the recipes that makes our restaurant unique.